Pathway Small Business Guide: How to Write a Press Release for Digital Media
After distributing their press releases through digital and traditional media channels, businesses can also measure the impact of this promotional activity.
By Rakesh Raman
In order to help small enterprises deploy technology effectively for their business growth, Pathway Small Business Guides offer actionable advice to businesses.
In this series, this educational presentation covers the creation of a press release particularly for the digital media.
The presentation asserts that press release is an important component of the brand promotion exercise and writing a press release for the emerging digital media requires the smaller businesses to have specific communication skills.
While media communication is a specialized job, the small businesses can learn five rules: Top Line, Beginning, Quotes, Bulleted Lists, and Boilerplates to write a press release. You can click here to read the details of these five rules.
A press release can help emerging businesses introduce their products and services to buyers and other stakeholders and market their offerings to a wider consumer base. After distributing their press releases through digital and traditional media channels, businesses can also measure the impact of this promotional activity.
In order to help businesses learn the press release writing skills, a sample press release has been included in the presentation. It suggests that the focus of small businesses should be on leveraging digital media for their business expansion in local as well as export markets. The presentation is given below.
About Rakesh Raman
Rakesh Raman is a national award-winning journalist and founder of the humanitarian organization RMN Foundation. He runs the Pathway platform, which is a growth-centric marketing and technology program to help emerging businesses leapfrog in the increasingly competitive global marketplace.
He has also been running the global technology news site RMN Digital for the past 12 years. Earlier, he was writing an exclusive edit-page tech business column (named Technophile) regularly for The Financial Express, which is a daily business newspaper of The Indian Express Group.
He had also been associated with the United Nations (UN) through the United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.
He has also been associated with the G20 Mentorship Platform as a Mentor (Adviser) since January 2025. It is a collaborative project of Women Entrepreneurship Platform (WEP), G20 EMPOWER India, and the Federation of Indian Chambers of Commerce & Industry (FICCI), which is a leading industry association and advocacy group.
The objective of the WEP platform is to promote women’s entrepreneurship and empower women to lead diverse enterprises worldwide across the G20 nations. The WEP in India is managed by NITI Aayog, which is the apex public policy think tank of the Government of India.
Small businesses in all parts of the world can contact Rakesh Raman to hire his technology and marketing advisory services for their business operations.
Contact
Rakesh Raman
Editor, RMN News Service [ Website ]
Founder, RMN Foundation [ Website ]
463, DPS Apts., Plot No. 16, Sector 4
Dwarka, Phase I, New Delhi 110 078, India
WhatsApp / Mobile: 9810319059 | Contact by Email
Pathway-Press-Release-0125 by Rakesh Raman
