Presentation by Rakesh Raman
Low-Cost Brand Promotion and Marketing Training for Emerging Businesses
Presentation by Rakesh Raman
Pathway Technology and Marketing Platform for Small Businesses
By Rakesh Raman
I have developed this training program for small- and medium-sized businesses (SMBs) in different market domains. Business executives are encouraged to check out the following presentation and let me know if I can hold bespoke training programs for them – preferably in an onsite environment.
This training program, “Low-Cost Brand Promotion and Marketing Training for Emerging Businesses”, is presented by Rakesh Raman and offered through the Pathway Technology and Marketing Platform of RMN Company.
The program is designed for small- and medium-sized businesses (SMBs) across different market segments. The presentation aims to provide knowledge on various aspects of brand promotion and marketing, focusing on a “What Is” approach rather than a detailed “How To” due to time constraints.
The training acknowledges the challenges faced by small businesses, including working with shoestring marketing budgets and limited know-how. It covers key concepts such as brand creation, emphasising the long-term effort required, and brand management, where content and communications determine brand quality. The importance of understanding traditional marketing concepts before engaging in digital marketing is highlighted.
Various marketing techniques are discussed, including Search Engine Optimization (SEO) through quality content, social media marketing requiring constant information supply, and the creation of abundant multimedia content for content marketing.
The training also touches upon email and mobile marketing, stressing ethical practices, participation in virtual events for cost-effective promotion, presence on e-commerce platforms with engaging content, and the use of Generative AI tools in marketing communications, while noting the need for customisation. The overall objective is to empower small businesses with essential knowledge for effective low-cost brand promotion and marketing.
Podcast: You can click here to access the Podcast on this training program. The conversation in the Podcast has been created by using Google AI.
You can also study my proposal to offer Technology, Marketing, and Artificial Intelligence (AI) Training to Small Businesses.
The brand promotion and marketing training presentation is given below.
Tech-Marketing-Training-0325 by Rakesh Raman
About Me (Rakesh Raman)
I am a national award-winning technology journalist and tech management expert. Besides working at senior editorial positions with leading media companies, I was writing an exclusive edit-page tech business column regularly for The Financial Express, which is a daily business newspaper of The Indian Express Group.
Nowadays, for the past 15 years, I have been running global news services on multiple news sites and publishing digital magazines and research reports on different subjects. I have also been running the RMN Digital global technology news site for the past 12 years.
I have been associated with the G20 Mentorship Platform as a Mentor (Adviser) since January 2025. It is a collaborative project of Women Entrepreneurship Platform (WEP) under NITI Aayog, G20 EMPOWER India, and the Federation of Indian Chambers of Commerce & Industry (FICCI), which is a leading industry association and advocacy group. In February 2025, my candidature was approved by the Institute of Directors (IOD) – which is the apex professional association of corporate directors – to be hired as a qualified director by leading companies in India and abroad.
Earlier, I had been associated with the United Nations (UN) through the United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development. Similarly, I was associated with the Federation of Indian Export Organisations (FIEO) – set up by the Ministry of Commerce, Government of India – to help small- and medium-sized export companies use technology for their business development in global markets.
Initially, I worked as a software developer. I have handled major content development, editorial, and custom publishing projects for leading global technology companies including IBM, HP, Intel, 3D Networks, SAP, and a few leading Indian companies. I have also hosted major technology events for entrepreneurs, businesses, and chief information officers (CIOs) of leading companies.
You can click here to visit the Pathway for Small Businesses website that I have been running.
Contact
Rakesh Raman
Editor, RMN News Service [ Website ]
Founder, RMN Foundation [ Website ]
463, DPS Apts., Plot No. 16, Sector 4
Dwarka, Phase I, New Delhi 110 078, India
WhatsApp / Mobile: 9810319059
