How AI Is Poised to Ring the Death Knell for Ad Agencies The advertising industry has long been the backbone of brand marketing, helping businesses create compelling campaigns to attract…
10 Reasons Why Small Businesses Fail in India While marketing is a highly specialized, content-driven field, SMBs fail to market their products because they don’t understand modern marketing concepts. By…
Pathway Platform Offers 22 Tech Training and Marketing Support Modules to Small Businesses The Pathway platform is a growth-centric technology program that intends to help emerging businesses leapfrog in the…
How to Learn Business Communications for Corporate Growth There is an urgent need for corporates to adopt modern forms of business communications (emails, presentations, analytical reports, etc.) systematically. In today’s…
Pathway Small Business Guide: How to Write a Press Release for Digital Media After distributing their press releases through digital and traditional media channels, businesses can also measure the impact…
Pathway Small Business Guide: Secrets of Social Media As a marketer, you must not get illusioned or impressed by the number of Facebook fans or Twitter followers of a person…