Follow These Three Steps to Start Your Office on the Web
By Rakesh Raman
You’d agree that most micro and small businesses don’t have a website because either they don’t get time to build and run a site or they lack knowledge to create it. This fact holds true not only in developing countries, but also in advanced parts of the world.
According to an estimate, 97% of consumers look online for local products and services, but just 38% of small businesses have a website. And even when they have a website, it has stale information.
It’s estimated that in developing countries, eight out of every 10 small businesses don’t have their website, though in the current information-driven world it’s extremely difficult to do business without a website.
So, small businesses must have their presence on the web. But how? Here are the three main steps to bring your business on the web.
1. Hiring a Website: It can be a cumbersome task, because the market for website hosting is utterly unorganized – full of small and fly-by-night operators. But you can find a hosting service provider in your local area by looking at ads in local newspapers or through search engine sites like Google, Yahoo, Bing, etc.
To ensure that it’s a genuine service provider, you can even visit their office to get some idea on the quality of their service. Take a look at their other clients and if possible talk to a couple of them to know about the vendor’s service quality.
If you are satisfied after your brief research, you can choose your website name. Take care; it should be a simple, easy-to-grasp name – preferably containing only alphabets with a dot com (.com) extension.
A normal website with storage space of about 100 MB to 1 GB (sufficient for a small business), e-mails, etc. will cost you nearly US$75 (or equivalent) per year and an additional about US$10 for your site’s exclusive domain name.
In any case, you won’t spend more than US$100 (or equivalent amount in other countries) on your site hosting for a year. Most service providers would promise 99.9% uptime, but it’s likely that they won’t deliver on this promise. But never mind. Go ahead and get your site hosted.
It’s okay if your site’s uptime is anything above 95%. As it’s a cheap hiring option, you should be prepared to face about 10 – 15 days of downtime over a period of one year. Normally, it takes less than 48 hours to get your site hosted after making the payment for it to the service provider.
2. Building a Website: After getting your site hosted, you need to design the site by creating different sections: about your company, your products and services, chief’s message, contact, etc. Site design is a technical work, which requires certain software skills to do it.
If you think, you can’t do it yourself, you can hire a website designing agency for this work – which shouldn’t charge more than US$100 as a one-time design fee for a basic site design.
But you need to provide the information including text, pictures, etc. to the design agency that will go in different sections of your site. You must ensure that the language that you write is flawless and engaging for the online readers because your website is the face of your company that will be seen by your buyers and others in all parts of the world.
You can even hire the services of content writers who can take the raw information from you and write readable content for your site. The cost for content writing work will depend on the volume of content and the skills of the content writers. But for a website of 5 – 10 web pages (one web page is up to 500 words), the writing charges can be somewhere between US$100 – 500. Your design agency can upload this content on the site. And now it’s available for access in all parts of the world.
These days, some hosting service providers also promise to provide artificial intelligence (AI)-based website building services. If you are conversant with AI and AI Agents, you can explore this AI option.
You can click here to know more about AI and AI Agents that can be used for business operations.
3. Operating a Website: It’s not enough to just hire and build a website. You must ensure that your site gets updated regularly with fresh information. For this, you can make a content updation plan for uploading fresh content for at least some of the sections on the site. As a rule of thumb, you can update your site at least twice a month.
The fresh information can be about your products, services, CEO’s message for the customers, or some opinion on the market in which you operate. Here again, you can take the help of professional content writers, and your site design agency can again upload the content on your site.
These are the basic steps that you can follow to build and run your website. Then you can get it renewed after a year from your hosting service provider. If you still have some doubts or queries, you can contact me.
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About Rakesh Raman
Rakesh Raman is a national award-winning journalist and founder of the humanitarian organization RMN Foundation. He has been running the global technology news site RMN Digital for the past 12 years. Earlier, he was writing an exclusive edit-page tech business column (named Technophile) regularly for The Financial Express, which is a daily business newspaper of The Indian Express Group.
He runs the Pathway platform, which is a growth-centric technology program to help emerging businesses leapfrog in the increasingly competitive global marketplace. He has also been associated with the G20 Mentorship Platform as a Mentor (Adviser) since January 2025. It is a collaborative project of Women Entrepreneurship Platform (WEP), G20 EMPOWER India, and the Federation of Indian Chambers of Commerce & Industry (FICCI), which is a leading industry association and advocacy group.
The objective of the WEP platform is to promote women’s entrepreneurship and empower women to lead diverse enterprises worldwide across the G20 nations. The WEP in India is managed by NITI Aayog, which is the apex public policy think tank of the Government of India.
In February 2025, his candidature was approved by the Institute of Directors (IOD) – which is the apex professional association of corporate directors – to be hired as a qualified director by leading companies in India and abroad.
He had also been associated with the United Nations (UN) through the United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development.
Businesses and government organizations in India and abroad can contact him to hire his consulting services.
Contact
Rakesh Raman
Editor, RMN News Service [ Website ]
Founder, RMN Foundation [ Website ]
463, DPS Apts., Plot No. 16, Sector 4
Dwarka, Phase I, New Delhi 110 078, India
WhatsApp / Mobile: 9810319059
