India Govt Releases Digital Brand Identity Manual
The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India.
The Ministry of Electronics and Information Technology (MeitY) of India has released the Digital Brand Identity Manual (DBIM) as part of its efforts to bring uniformity across government websites and digital platforms.
The DBIM defines key elements of a consistent digital identity, including visual identities such as logos, color palettes, typography, and imagery, as well as verbal identities like brand voice, messaging frameworks, and taglines. These guidelines aim to enhance citizen engagement and improve the overall user experience in service delivery.
As part of the Gov.In: Harmonisation of Government of India’s Digital Footprint initiative, the DBIM seeks to establish a standardized and seamless digital presence across government ministries, departments, and agencies.
This initiative aligns with the vision of prime minister Narendra Modi to transform governance through technology, ensuring accessibility, efficiency, and a more citizen-friendly digital experience.
The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India. By standardizing elements such as color palettes, typography, and iconography, the manual not only ensures uniformity in look and feel but also strengthens the integrity of government-hosted data.
According to a government statement released on February 18, this cohesive approach will enable government departments to present a compelling and trustworthy brand presence, both nationally and globally.
The guidelines extend beyond websites to cover mobile applications and social media platforms, reinforcing a seamless user experience across all digital touchpoints.
To mark this milestone, the launch of the Digital Brand Identity Manual (DBIM) and the first CIO Conference 2025 was held on 18th February 2025 in New Delhi. Jitin Prasada, Union Minister of State for Electronics and Information Technology and Commerce & Industry, launched the DBIM, introducing the framework for a unified digital identity across government platforms.
This initiative is led by the Ministry of Electronics and Information Technology: Digital Governance Division and National Informatics Centre.
Courtesy: Ministry of Electronics & IT / PIB
