New WhatsApp Features Released to Help Businesses Grow
Meta is beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia.
At its annual business messaging event on June 6, WhatsApp company Meta announced its latest product updates. Meta believes that AI tools help businesses on WhatsApp better assist their customers and help them discover new products.
To help businesses, Meta is training AI to respond to the most popular questions businesses receive on WhatsApp, so they can quickly help customers find the answers they’re seeking.
It is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.
Moreover, Meta is beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia. When you see a Meta Verified badge, this means a business has registered its information with Meta.
Businesses using Meta Verified receive enhanced account support (including impersonation protection) and can use WhatsApp across multiple devices for their employees.
You will also see the same Meta Verified badge for these businesses on their WhatsApp Channel and custom WhatsApp page.
Sometimes you need to speak with someone live. Meta is introducing the ability to call larger businesses on WhatsApp in just one tap. If you have a complicated travel request or want to discuss opening a new account with your bank, a quick call might be the best way to get help.
The company says it has started testing this feature and will expand it to more businesses in the coming months.
Courtesy: Meta / WhatsApp
